Your partners are watching your rebate thresholds more closely than you think.
Back-end rebates are one of the most powerful levers in channel revenue, but only when partners believe they can actually hit the milestone.
Here's what breaks them:
• Thresholds set too high to feel achievable
• Payouts that take months to process
• Rules buried in a 40-page program guide nobody reads
The best rebate programs I've seen share one thing in common: they're designed from the partner's perspective, not the vendor's finance team's.
If your partners aren't chasing your rebate tiers, the program isn't the problem. The design is.